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One of the great boons of moving to a Western city is being able to watch television in your own language. However, people from India who have moved abroad still have an issue with this. For them Hindi and Telugu are not just their native tongue but also a way of life. These two languages seem to be the ones that get left behind both by Indians who settle down abroad and by Indians who stay put at home. They have been unable to find a channel which airs these dialects regularly on free-to-air television... The solution for this problem lies in technology, specifically cable operators offering cable TV services in their native language so that people can access news broadcasts and other programs that cater to their culture. People in India have long been able to watch TV channels in their mother tongue. However, for many reasons cable TV has not caught on in India. Beginning in the late 1970s, cable television companies started to take root around the country. By the early 1980s, there were hundreds of small operators scattered across the country. Because these companies provided an important service to their customers, they were allowed by law to operate without interference from local or state governments. The only regulation was that they could not be monopoly providers of service and competition was necessary for them to thrive. This regulation allowed new providers to set up in places where existing providers failed to provide satisfactory service or when existing providers raised prices above a certain level. Therefore, many new providers were permitted to enter an area. By the mid 1980s, more than a thousand operators were serving a half million homes, a dozen large companies were providing service to about two-thirds of the nation’s households and more than twenty-five hundred cities had at least one provider. The statute of limitations on these operators is only five years so they cannot remain in business for more than that time period. After that, there is no recourse for consumers who complain about problems with the service. This tends to discourage competition since there is no incentive for competitors to improve service until they have been kicked out of business by customer complaints which are often irrelevant or deliberately frivolous. In addition, the local cable company has a monopoly on cable services in a particular city and can raise prices above a certain level without fear of being challenged by new entrants. As the cable TV industry grew, it became important for them to establish a presence on Indian television. By the mid-1990s, most cable operators owned a local affiliate which carried their specialty channels and could even produce original programming if they chose to do so. Most Indian-language channels were owned by the state-owned statutory national broadcasting corporations or PTV which required licenses from the government. In order to compete with them, cable TV operators were forced to work within the confines of the Indian government’s rules and regulations. In addition, they had to fall in line with the language policies of the Indian government which determined what type of programming was acceptable for broadcast on national television. In order to meet these requirements, cable operators began a channel focused on movies and news from communities of Indians who had immigrated to countries such as Great Britain. This channel was called Phoenix TV and appealed to many people who immigrated after 1980 since it broadcast programs geared toward their interests, needs and culture . The shows dealt with topics such as immigration law, health care issues as well as aspects such as food and family life. cfa1e77820
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